The Evolution of the Business Banking Loyalty Generation Role
In the ever-evolving world of business banking, the role of the Business Banking Loyalty Generation team has become increasingly integral. This team is responsible for developing and implementing customer engagement strategies across the entire customer lifecycle, from onboarding new customers to nurturing long-term relationships with existing clients. These strategies aim to drive customer loyalty and satisfaction through educating customers about core banking services, providing timely information, advocating on the customer’s behalf, and ensuring a seamless user experience across all channels.
The Role of Primary Offers Vice President in Business Banking
As the Primary Offers Vice President within Business Banking, you would play a pivotal role in strengthening the Core Banking Marketing engagement. This would involve developing targeted offers that encourage the adoption of core banking services, increase Chase Business Banking balances, and bolster client retention. The ideal candidate for this position would be naturally inquisitive, analytical, and collaborative.
Job Responsibilities
The role of a Primary Offers Vice President comes with a variety of responsibilities. These include:
- Developing and refining offer strategies to drive profitable growth and optimize performance.
- Defining audience strategy, budget allocation, creative testing roadmaps, and full-funnel measurement plans.
- Using tools and reports to track offer performance and transform results into actionable insights and strategies.
- Working with analytics to assess channel incrementality and profitability, and applying learnings from experiments to ongoing optimization.
- Leading structured testing across audience, creative, landing pages, and partners to drive innovation, improve conversion, and scale successful approaches.
- Developing and delivering performance narratives that highlight KPIs, drivers, risks, and recommendations for executive and cross-functional audiences.
- Navigating a matrixed organization to align across product, analytics, finance, brand/creative, and channel partners; building consensus and driving coordinated execution.
- Overseeing end-to-end execution of offer roadmap.
Required Qualifications
The role requires a minimum of 5+ years of hands-on digital marketing experience.
About Chase and Their Commitment to Diversity and Inclusion
Chase is a leading financial services firm that aids almost half of America’s households and small businesses in achieving their financial goals. They are committed to creating engaged, lifelong relationships with their customers and putting them at the heart of everything they do. Chase also supports small businesses, nonprofits, and cities in their growth by providing solutions to meet all their financial needs.
Chase offers a competitive total rewards package including base salary and potential commission-based pay and/or discretionary incentive compensation. The firm also offers a range of benefits to eligible employees, including comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching, and more. Chase prides itself on being an equal opportunity employer and values diversity and inclusion. It does not discriminate on any protected attribute and makes reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
The Consumer & Community Banking Division
Chase’s Consumer & Community Banking division serves their customers through a range of financial services. These include personal banking, credit cards, mortgages, auto financing, investment advice, small business loans, and payment processing. The division’s business bankers work closely with small business owners across the U.S., offering them financing and advice as they start, run, and grow their businesses, and investing in the welfare of communities and people for the long term.
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